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All above-stated 10 characteristics are necessary for any effective advertising of the newsletter by means of post dispatch.There are many its formats – from the long personal letter to the quadricolour brochure with a drawing. The format choice should be dictated your knowledge of subscribers (which eventually are your potential clients) and possibilities of your budget.
The most important part of post dispatch is an envelope which should develop and send so that it have not thrown out like not opened unnecessary correspondence. As each business succeeding person daily receives too much mail and has no time for its perusal, your own psychology of the reference with daily mail should prompt you correct working out of an envelope. 1. In the morning when all somewhere hurry, an envelope without instructions of the first class usually postpone. It concerns and the post delivery by the first class which has not passed sorting. Without bearing additional expenses, by means of the printer it is possible to print on the right on an envelope «post delivery of the first class» that will make impression as if you spend many money that the addressee has read the important message containing in an envelope for it. 2. The thicker envelope contents, the are more than confidence that will open it. 3. "The intriguing" message in the left corner of an envelope also can be useful depending on its maintenance. If it is too vulgar, it only will accelerate its hit in a basket for dust. Something like can be a good example: «you learn that pigs CAN fly». 4. If the letter is addressed someone personally, an envelope, most likely, will open. If on an envelope the company or organisation name is filled out only, it for certain will consider unnecessary and will throw out. 5. Any letter, which size exceeds ?10 or 11 will be regarded as containing the advertising material, irrespective of the specified sum of the postage.
STEP 8. CHECK
Check is the most necessary part of your advertising campaign as it will reduce financial risk at least to 80 %. You will check concept acceptance about the newsletter your potential subscribers, the formulation of the material promoting its advancement, and the subscription price.
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