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Colourings; models were modified annually, and it has strengthened a network of dealers,Working from "Dzheneral Motors". The leader of the market of that time Henry Ford has not turned
Attention to these changes because he did not expect the future and believed
Tactics of "Dzheneral Motors" erroneous. Probably, success of an innovative policy
Is the major factor of differentiation of the sizes of the firms entering in one
Strategic group.
Other factor of success - ability to expect volume and structure of the future
Sales. As the future basically vaguely, different firms differently It to itself represent. Some will not have not enough capacities, that
To satisfy demand of consumers, and others will find out in themselves superfluous
Capacities, and in both cases will suffer costs and profits. Advantages
Will get to the most perspicacious or successful, that who will manage correctly
To expect the future.
The price competition also influences the size of firms. Firms with the smaller
Industrial costs can appoint the prices at level or hardly more low Level of costs at competitors and thus indirectly to promote To expansion of the manufacture as this tactics does not allow to expand
Manufacture to contenders also pushes them to an exit from branch. From the tactical
The point of view has no value that competitors establish the same prices - They also should do it. Specialised firms also have some
Possibilities to play the prices, and it helps to explain their survival: when they
Change the prices or production, it mentions only their segment of the market and others
Specialised or universal firms can consider unprofitable acceptance Retaliatory measures.
At studying of relationships of cause and effect between a competition, a variety
The enterprises and growth of the western economy on mind some possibilities come.
Firms had various motives and criteria of updating. This moment
It is possible to illustrate on an example of Shokli which has invented semiconductors,
To raise reliability of telecommunication. Interest of laboratory of the company
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