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Conservatives. They avoid any Changes. New at all it and in every possible way it Criticise. LikeTo create round itself "a stability capsule": adhere Accurate daily routine, prefer defined, strict Fashion.
Aspiring to changes. The majority of people belongs To the given group. After all it is peculiar to the person To aspire to the new. All of us like to travel, To open novel, to speak with interesting people. Us Excite new ideas and opening. However when novelty becomes It is a lot of, the average person starts to test bewilderment and Fear. Scientists have proved: 10-20-it changes Are perceived by many people with pleasure, but 50 or 100 percent changes call many the full Aversion. When I wrote the dissertation, my supervisor of studies taught:
- You should go exactly on a half-step ahead of all The others. You will be pulled out forward on two-three steps - and yours Job will fail: academicians simply will not apprehend yours Arguments.
Time and again it was necessary to any publicity agent on To own skin to feel, how hard people react On changes. Customers ask very often "absolutely new "Advertising. However when to them show the ready project, They are horrified. When new it is too much, it is bad. So What is the experience advertisers seldom change the standard The scheme it is more than on 10-20 %: add new paints, elements. But qualitative changes do not suppose.
Many automobile firms spend the diversified Experiments in the field of design. Work with colour, In volume, accessories. But their cars all the same remain The recognised. And we never will confuse "it" with "Mercedes"...
So: comprehensible new-this recognised old. Original Should be based on the habitual. But changes nevertheless are necessary. The one who is not ready to accept novelty and is independent To vary, it is doomed to loss.
Let's look at Hollywood. To Arnold Schwarzenegger glory Has come after shootings in loud insurgents. We will recollect at least Ruthless Terminatora! However the actor was not going to at all From year to year to act in the same role. In one of Films he plays the policeman compelled for time To turn to the tutor in a kindergarten. That costs One kind of Arni surrounded with shouting children! And in Other blockbuster Schwarzenegger has played... The pregnant The man.
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