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Mass media: what it is better for you?Advertising should become for you an effective investment. Where to put up money? At first we will consider a possible choice. 1. Marketing by a method of direct dispatch
In business of seminars and courses it is used more often thanks to possibility to choose the necessary group of the population which with it probability will become interested in offered employment. 2. Newspaper advertising
This way is effective, if there is no possibility to find the necessary group of the population for post marketing and-or when the subject is of interest for various groups of the population. 3. Magazines
There are two their types for advertising giving: consumer (representing interests of various groups of the population) and professional (focused on groups with highly specialised interests). By careful studying of a readership and ways of distribution of magazines it is possible to allocate the necessary group of the population of region (or on interests) and then even at dearness of advertising it the number of readers will become interested in your program in the edition. 4. TV and radio
Very few courses and seminars are advertised on these channels. It is connected with high cost professionally made a body/radio advertising and a broadcasting time. Many organizers consider that the preview trailer in is insufficient 30–60 seconds for transfer of the necessary information for motivation of visiting of a seminar/courses. The TV becomes more and more segmented thanks to development of cable networks. Therefore access cost to the specialised market falls. Some organizers of seminars successfully use as television advertising of imitation of interview. On such "interviews" the head of a seminar answers questions of the leader, as the visitor of a talk show. At some stations of cable and local TV for similar advertising programs the evening is on sale later. 5. Telephone marketing
Fine operates on business community intelligent, «moving ahead upward» groups, especially when it is used for preliminary definition of their interests with a view of the subsequent direct dispatch strengthening its action (and-or when the seminar is calculated on personal, instead of professional interests). For the justification of high cost of telephone marketing the seminar should collect numerous enough audience. 6. Public relations and the free help
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