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In the advertising brochure concentrate attention of readers to that advantage which will give a seminar. If in it in all details the seminar is described and the reader receives in advance the answer to the vital issue, «that it as a result will give», is almost loss.The statement should be accurate and concrete, after all the ordinary reader should understand the brochure maintenance from the first.
Good advertising visually involves and visually informs. Freely "scattered" pictures and drawings should be informative and inspiring. Your photo (if appearance is attractive), pictures of materials of a seminar, photofragments of employment, – all it helps to make the program more real and realizable in the opinion of the reader. Our society is visually focused, and consequently the majority can receive more information from style and graphic registration of the brochure, than from the advertising text. However the variant containing both visual, and the verbal information will be the best. From the first class all learn to read words under pictures in the abc-book. Use a place under pictures for the most convincing advertising offers under the program. Do not try to explain only an event on a picture, after all it and so it is obvious.
By advertising preparation it is possible to use and services of professionals. The disorder of the prices for the press and graphic registration is great. So look narrowly before to make a definitive choice. If the seminar already is a success, it will be possible to dare to use services of professionals. However at a stage of initial tests road each copeck. Professional registration can be very expensive, but results will appear that not standing. To save on similar expenses, but thus nevertheless to receive the attractive booklet, it is possible to learn most to do graphic registration and installation. Courses of graphic design in local public college will pay off repeatedly. Having ended them, you can make quite professionally the fair brochure – for insignificant in comparison with market, the price. For example, the material printed on the machine will look as it typed if for it it was used defined set of a font, fields were left on the right, and then photographic reduction has been applied. Printing bureaus will make all it at the price of $1 for page. Certainly, if you have computer and the printer, you will make such job independently and practically without expenses.
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