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At present we supervise an order of 30 % of ours The market. To grasp it is more at us it is impossible - we can To serve only one client from each category. Growth The companies has stopped. We have collected the employees and Have asked them a question: "That will be with us in two years, if we Let's continue to do business how we conduct it now? We remain Whether we in the market? "We have understood that we can receive means for Growth continuations, only having joined other company Or to a network of agencies.it, the chairman of board and creative Director MsSapp - Erikson, New York, the State of New York:
In advertising agency to understand, who is better will approach For job, very easily. You can talk to people and
To learn, who is best is able to communicate with clients. And then to check up
It personally. I think, in any, even the large company to allocate "Asterisks" simply enough.
In parallel with an estimation of people I develop the plan Actions. Resoluteness is necessary. It is impossible to be completely In something assured, anywhere from it you will not get to. So Let it does not stop you. If you have eighty Percent of the information necessary for decision-making, - Start to operate. If the decision appears wrong, it
It will be possible to change. The main thing - do not waste time on expectation.
You precisely will not return it.
Possibly, you should find new people, that To generate the command. Perhaps, it is necessary to you of whom - That to dismiss. The your decisions, the more delicately you are more rigid Should
To realise them. Otherwise you can scare away all. Remember: all your actions should be directed for the blessing The companies.
Linda Senford, the senior vice-president Storage Systems Group, IBM Corp., Somers, the State of New York:
Listen that clients speak. Listen personally. The first that it is necessary to make this. If you develop strategy Reforms is better to do it proceeding from requirements and Desires of consumers. Speak with clients, which Are happy with cooperation with the company. Speak and with those, Which are dissatisfied. Try to understand that becomes in them Branches. Find out that them disturbs. Knowing that at them Occurs, and for that they wait from you, you can is more accurate To define a circle of the problems. It will allow you to result The strategy in conformity with market realities.
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