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STEP 11. DISTRIBUTIONFor distribution of your newsletter use post delivery of the first class. The additional postage should not be made from your pocket as you can switch on them in the subscription price (see the step 6). Post dispatch of the first class and its accentuation in advertising will specify in urgent and urgent character of your newsletter. It fine favours to sale.
Make all. Small printing houses suppose too many errors and demand the big money. You can easily cope with a subscription in some hundreds. When the list on a subscription will exceed 2 or 3 thousand, it is possible to choose the big printing house with the good computer program and recommendations.
Watch, that you had exact records about each subscriber, necessary for definition of days of their updating.
STEP 12. FINANCIAL PLANNING
Not it the consulting by financial taxes for release of newsletters. For financing of this new invention the minimum of $5000 – a maximum of $10.000 is required to you. Begin with the additional capital or savings that the involved money had no vital value for your practice. Certainly, these minimum sums of investments should not be for you a problem, considering that now you earn at least $250.000 a year as the adviser. Besides you are economical and have not increased an overhead charge to limits of infringement of a proportion.
Planning and establishing the price for the newsletter, take into consideration that from effective repeated campaign you receive 50 % factor at ready smaller expenses on advertising. The big incomes are connected with repeated actions.
Know that your new business if he is successful, very favourable property at possibility will sell it. Large publishers of newsletters always are on guard to catch the small profitable enterprises which are engaged in their children. For it they are ready to pay round sums.
Advantages of creation of own enterprise for release of newsletters are numerous, favourable and extremely useful to your consulting. Moreover, the given plan reduces risk at least to 80 % thanks to numerous testing procedures resulted here. It is important also that each absolute adviser publishing the newsletter, does it, enjoying much bigger professional prestige, than usually.
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