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Advertising strategyThe offer should be simple and clear. If advertising is too difficult and offers too a wide choice, potential clients will get confused and will ignore it. If it is not clear, nobody begins to read the announcement or the brochure. Promises of discounts, group payment, registration terms risk to overload the potential participant, and also to complicate a problem of the organizer additional administrative nuances. However some complexities are necessary for attraction of people. After all they solve, to visit a seminar or not, being guided by various factors, and at maintenance of these conditions probably reduction of return. So, the the offer, the better both for the organizer, and for the potential participant of a seminar is easier.
If you plan to develop and advertise own seminar, it is necessary to show special attention to danger of complication of advertising offers. The people having to it of ability, are intelligent and intellectual. They can consider simultaneously some factors and make difficult decisions, thinking thus, as the others possess such possibilities. Therefore the difficult advertising offers created by them are absolutely not clear to potential participants. The professional advertisers advancing another's programs, have learnt to avoid such "trap". They are guided by a simple principle: «Do advertising primitive and silly».
It is useful to allow for the potential participant to be registered stimulus immediately. Also it is necessary to leave doors opened by that who makes the decision at the last moment. «Operate now and receive the award. Save money before postpone this brochure. But if you have not made it today, do not worry. You all the same can visit a seminar, but for a payment hardly big, than today's». This message reminds technics «sales before sale». "Bait" not necessarily should be large. 10 % of the discount or a gift will be enough. Using such method, it is possible to reduce risk, having saved possibility of cancellation of employment and the refund registered in advance (if their number insufficiently for seminar carrying out). If the first reaction is unfavourable, the organizer can reserve the right to itself not to risk, expecting come at the last moment.
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