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Graphic Design: What Is It?
Graphic design combines art and text that communicates a message that is easy to comprehend. Graphic design is generally a fast-paced job with lots of room for creativity.Graphic design is a combination of text and graphic elements put together in a way that is both pleasing to the eye and informative. Things can look cool on the page, but it must also inform the reader about what the page is trying to convey. When you look at a menu for a restaurant, you want to find out about the entrees, drinks and desserts. If the menu is artistically beautiful, but doesn't give the basic answers like where to find the beverages, it is simply a frustrating piece of art.
Graphic design combines art and text that communicates a message that is easy to comprehend. This applies to designs of everything from newsletters to signs and posters. Good graphic design should convey a message through using the visual medium or print media. By designing electronic or print of information in the form of publications, advertisements or websites, a clear message can be presented to the viewing public.
Graphic designers produce comps for posters, brochures, magazine layouts and covers, tickets, business cards, book layout, newspapers, animation, presentations, websites and the like. Everything that you read from books to soup can labels are made by graphic designers. So, the next time you are staring at your box of cereal, think about the graphic designer who put together graphic elements with text to build an appealing cereal box that says "Buy Me".
Job descriptions vary for graphic designers. Often they work in an in-house capacity for a company that might be totally unrelated to graphic design. They will be responsible for putting together all of the corporate branding, maintaining the website, building presentations and putting together all print collateral for the company. They are essentially a jack of all trades for that particular company.
Other graphic designers work for magazines and newspapers both online and offline to combine text and graphic elements to make a piece that is both pleasing to the eye and informative to the mind.
Many graphic designers also make their home in advertising agencies that do work for many different clients. These designers are responsible for creating ads and other print designs for a wide variety of clients. They will work on a series projects for a varied clientele delivering all kinds of collateral including brochures, business stationery and the like.
Graphic designers will either pick photos to accompany advertising and magazine layouts or they will be supplied with the photo and graphic elements along with typeface preferences and specific information about how to put together a layout.
Graphic design is generally a fast-paced job with lots of room for creativity. Graphic designers think on their feet and provide solutions to graphics problems, marrying advertising with text and photos to build a magazine or newspaper layout that informs and entertains.
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