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PUBLISHING BUSINESS OF THE ADVISERLarge book-publishing firms believe that the wide potential audience making of some millions of readers is necessary for the profitable edition of the book. Proceeding only from this, they risk to lose the big money. Really, after show business a publishing house – the most risky business. To hope for huge sales of the books ostensibly calling general interest of different audiences, all the same, what to rely on a prize in a lottery. Into lists of best sellers for a year enters about 100 names, thus that is published during the same time about 50.000 new books. Knowing it, it is possible to count up possible chances of the income easily. Actually about 50 % of all books delivered by publishers in shops, come back for the full credit.
But consider: * Twenty five years ago in the USA there were approximately 5000 publishers, and today them already 20.000; * 95 % of today's publishers are the experts serving very small narrow markets; * The majority of incomes is received by small specialised publishing houses (besides a specialisation epoch) which achieve it with minimum risk and investments.
The publishing plan of the adviser resulted more low is calculated on reception of the greatest possible profit with the minimum risk and the least investments.
STEP 1. MARKET STUDYING
The new book differs nothing from any other new product. Before something to make, it is necessary to be convinced that on it there is a demand. From you marketing studying (not the review) which will establish that your book is required: ?) Unique in the given subject; ?) Meets requirements of your clientele (the world of clients and a readership); ?) Contains knowledge by results of your experience, useful to a circle of your readers; ?) Has so valuable maintenance that can apply for abrupt enough price. After all usually the price professional, technical and business-books/grants at least twice above cost of books and novels for general reading; ?) It is written on the basis of your special knowledge and experience (and they at you are! Otherwise you would not achieve the annual consulting income in $250.000).
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