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Reduce your seminar to very short generalised version. Prepare free 30-minute speech under the same name for: * Local chamber of commerce; * Local office of bureau on business improvement; * Local office on management of a small-scale business; * Local branch of trading or professional association.The word "local" is underlined to avoid expenses on journey and your personal expenditure.
If your offer will reject, it means, what even your free information could not call sufficient interest. Therefore it is impossible to expect that people will pay further for it. If the given offer is accepted, and your speech has hypnotised an audience you are on a way to the purpose and can continue to be engaged in marketing of the seminar. On the other hand, if the most part of people has not come, and come your information, seemingly, does not excite, it is necessary to choose other subject and to start all over again.
STEP 3. SPONSORSHIP
Again will begin with attempts to reduce risk to a minimum. Advancement of your seminar can make the maximum profit. However it also is capable to cause the hugest damage. Advertising of your seminar by means of direct post delivery and through mass media is very expensive. If you find any sponsor of a seminar all risk will pass to its organisation, and you will get rid of excitements.
Having admitted that your test in a step 2 has appeared positive, offer a seminar for the certain fee to professional business schools and-or colleges, and also the national trading or professional organisations. These sponsors have got used to pay sponsored the day fee plus expenses. They will raise money for an advertising campaign of your seminar. Thus, certainly, take from each participant of a seminar a decent payment and if it will be possible to fill all hall, will receive benefit as took all risk on itself. You should be content with the day fee irrespective of, it is a lot of or few participants will be going to.
Sometimes sponsors, being careful of risk, can ask to divide you it with them. If it is a unique way to receive sponsorship it is recommended to make it, but not in the financial plan. Do not put cent in advertising or other paramount expenses like payment of hotel rooms, a food, the personnel, etc. Lower the fee, as far as possible, – even bring it to naught, having agreed for percent from the gross revenue of payment of participants. If you need to leave for city boundaries, insist on compensation of transport expenses. Sponsorship should not cost to you of any "cent" in case business will fail; you invest only your time.
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