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The businessman never on credit will give. By the way, men of means never Give alms.Somehow time I have asked one my rich friend, the owner Networks of shops: - You why do not give money to the beggar?
- Whence I know, the status more than at me can at it, - He has responded unperturbably.
One of visitors of my trainings, the general director Large agency of models, has about it told here That:
- When people ask from me on credit, I have a feeling Pity... It is a pity To me of these people, because. I it never Not Ladies. CHAPTER 5. Your image
Have bravery to express The true essence to stand In loneliness and not to wish to be whom - That another. Lin Jutang However many it was told about importance of the image, very many Businessmen do not give it enough attention. But
To care of self-advertisement, about "personal public relations" - the first
Duty of the one who aspires to the big money. Think, It is not obligatory? Then remember: if you not
Will tell about itself, your competitors will tell about you. And absolutely
Not that you would like to hear. The one who is silent about the Business, seriously risks. In the modern world the information Literally overflows people. And to neglect Distribution of data on - the guaranteed way to To ruin. The information vacuum only promotes To occurrence of the most ridiculous hearings, as though draws all "The dirty" information. And if you think that the silence veil will be To work on your image, you deeply are mistaken. Yes, presence Some mystery can kindle curiosity Potential clients. But only for the time being. And Then the phenomenon of "a black box" only calls weight of the unnecessary
Questions. We will recollect advertising of a casino of "Shangri-La". In the beginning in
Air gave only original name. To The certain moment supported interest of listeners:
"What all the same such this" Shangri-La "?" But then The information became much more detailed. And a casino from it only Has won! But competent self-advertisement conducts to billions! Once in Turkey, in Mediterranean sea, on depth of 30 metres, I have found Label on which one word has been written: "it"...
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