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Creation of own agency
For what to the organizer of courses/seminars to enter into expenses and cares on creation of own advertising agency? For considerable reduction of expenses on advertising at surprisingly small efforts. Usually mass-media pay commission fee to advertising agencies, brokers or representatives. The press pays 15 % of commission fee for national placing of advertising, and at payment by cash about third of newspapers and magazines give to advertising agencies additional 2 % the discount. At creation of own agency you reduce similar expenses on 15–17 %, on rent of lists for direct dispatch of an expense will be reduced to 20 %.
The main thing for advertising agency creation – determination. Then nobody begins to challenge your right to become the head of advertising agency. 1. Choose the name different from the name of your basic business. 2. If it is required, put in the statement on registration to the staff authorities. 3. Open a check bill under this name. For all expenses on advertising always pay off these checks.
Having satisfied these conditions, you will appear in business. If there is a desire, can even serve clients from outside that will increase prestigiousness and trust to you and will help to receive discounts at use of mass-media.
Unique problem which the organizer at the given stage can face, – excessive use of the credit at payment of advertising expenses. Do not wait that the profit on seminars will help to cover them if you spend money which have no. The advertising considerable quantity not always provides good return. Often the program does not bring expected result, and instead of profit there are debts for advertising. If you spend for it only money available for you can carry out the good test and more time to spend the program.
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